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Reflective markers are placed on the subject, clubhead, and club shaft.
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Nine special high-speed cameras capture the movement of the markers in space.
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The computer quantifies the data captured by the cameras to create a three dimensional animation of the subject's swing.
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The golfer's swing characteristics are compared to TaylorMade's database containing over 500,000 golf swings collected from golfers of all abilities.
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Using sophisticated algorithms, a recommendation is generated for the clubs best suited to the individual golfer's swing.
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Validation of the recommendation is provided by giving the golfer the opportunity to hit the actual recommended clubs on the adjacent practice facility.
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